Written by coream at 3/18/2009 12:30:00 AM Due to bad economy, survival stores - low-cost food, clothing built to last a few winters, a bike to substitute for the new car you can't afford - are next big thing...

Docs are targeting those market... they are already well known for their ruggedness and longevity, but this takes it to a whole new level. Each shoe in the new Dr. Martens For Life Collection comes with a lifetime guarantee, including unlimited repairs for life... Of course, you don't want you shoes out for repair very often, which is why they also feature a thicker inner core for the sole, and a highly resistant leather outer, called Hardlife, to extend their durability.